Take Control

What your customers need to know?

Fish and seafood helps you take control and be your best. Fish and seafood can help boost your mood, your immune system, promote brain health, and even boost your libido.

Eating more from the ocean can help you reduce the environmental impact of your food choices. You can help the environment and address climate change.

Fish and seafood are high in protein and a great choice. Fish and seafood offers more complete nutrition than plant-based meat alternatives which are more akin to processed foods.

Fish and seafood is still the healthiest choice. They are the best source of healthy fats like omega 3s with benefits for your heart, your brain, your bones, and more.

Market Insights

Messages around heart health still matter especially for your customers who are Baby Boomers. They are also now the most interested in increasing their purchase of plant-based meat alternatives to make their diets healthier and may move away from fish and seafood.

Overall, American consumers prefer fish and seafood caught or raised in U.S. waters, a preference that extends to other kinds of food and also increased during COVID. Other top concerns include that it’s free of antibiotics and sustainably produced. That’s more important than whether there’s an eco-logo on the package or whether or not that package is recyclable or compostable. You can help your customers take control of what they eat by featuring fish and seafood that matches their preferences.