Wake Up 2 Seafood

What do your customers need to know?

Fish and seafood can be a part of breakfast, brunch, and lunch. It’s easy to find menu items, recipes, and products that work throughout the day and not just at dinner. Eating seafood at breakfast or lunch is a great way to get in two meals a week, the amount recommended in the U.S. Dietary Guidelines.

They also need to wake up to the literally thousands of kinds of fish and seafood available, not just the handful of popular choices. Explore how the diversity of our oceans can be delicious and also good for our health and the planet. Don’t just choose the usual.

Market Insight

Millennial and Gen Zers are interested in new ways to eat more kinds of fish and seafood. This includes a desire to eat it for breakfast, brunch, and lunch. The thing is, they need convenient ways to do so, especially given that they are not as interested in cooking fish themselves. One of the reasons they want to eat more fish and seafood is to increase the diversity of protein choices they have. Now is the time to wake up to the wide array of flavors from our oceans.