The Messages
There are two sets of messages for two distinct audiences
Consumers who eat fish and seafood occasionally to get them to choose it one more time each week.
Businesses to encourage grocery retail and restaurant hospitality businesses to improve how they offer and promote fish and seafood especially to consumers who eat fish and seafood occasionally.
There are six messages to use with each audience that you can explore through this webpage.
How to Use it:
This message platform is meant for you to use in all the ways you want. These are messages for to you to adapt to your own brand and sensibilities.
You are welcome to use, adapt, customize, and brand it as you prefer in communications with your clients, partners, stakeholders, and the public, and to share them with your grocery retail and restaurant foodservice clients and partners to adapt and use as well.
To help you enlist your grocery retail and foodservice clients and partners evolve their own messaging about fish and seafood, we’ve also presented the business case grounded in market research along with actionable advice for changing how we communicate about fish and seafood with the tens of millions of customers they serve each day.
Dive Deeper!
Click on each message below and you’ll find a summary, a use case including original market insights about potential influence, and opportunity to increase fish and seafood consumption. This includes some catchy and compelling content that may be suitable for point of selection or service, social media posts and push messages to customers, or as a “story” for use in online and e-publications.
You also will find our current analysis of the U.S. food marketplace and the factors that affect how often we choose fish and seafood, including fish and seafood consumption and menu trends, consumer and purchasing decision maker insights, demographic changes and the impacts of COVID on our eating habits.
Consumer Messages
The Ocean Holds a Delicious Future
Business Messages
Offer More kinds of Seafood More Often
Seafood is the Right Protein Choice
Seafood Can Help you Achieve your Sustainability Goals and Lower Your Environmental Footprint
Forced Labor is an Avoidable Risk. Don’t Let It Stop You from Expanding Your Seafood Offerings