The Ocean Connects Us

What your customers need to know?

The diverse cultures that migrated to the U.S. have brought with them the foods and culinary traditions that make up the uniquely American table. For many Americans, eating fish and seafood cooked with the ancestral recipes that bring the love into these foods, is integral to their culinary traditions. It is both a way to keep their heritage alive and share stories with family and friends. We can connect with, appreciate, learn, value, and respect the unique diversity that is America by expanding the ways we eat fish and seafood at the American table. We can try new dishes at restaurants and new varieties of fish and seafood that are not as familiar to us. What a wonderful opportunity for connection this is.

Market Insight

Fish and seafood is a central part of the diets of many of the cultures and culinary traditions represented in the American population. For some, it is their preferred protein choice and others a choice to be enjoyed during celebrations. Many culinary traditions also favor different kinds of fish and seafood other than the most common choices of shrimp, salmon, and tuna. Those preferences are now showing up on the menu as American restaurants are adding varieties like ahi and octopus to their menus faster than any other kind of fish and seafood and also most other protein choices.