Marine Stewardship Council

The Marine Stewardship Council hired Changing Tastes to create an FAQ guide and training program for the foodservice distributor sales force. We also created a template designed to be used as an insert in a sales proposal that will help foodservice development teams sell Marine Stewardship Council (MSC) certified seafood products. Each of these components provided key talking points about the value of being an MSC certified distributor, as well as the business and environmental benefits for clients to purchase and serve the MSC certified foods offered.